Know what words your customers will use when searching.
You might know what your customers search for. If not, find out. Is it a description of “pants” or “jeans?” One may be searched more often than the other, but why not target both? How about “executive gifts?” Maybe “desk accessories” will broaden your web site marketing strategy.

Ask all kinds of people. Get advice from people in all walks of life including management, employees, customers, vendors, friends and family on how they would search for effective search engine positioning keywords. Ask them how they would search for different products and services. It’s really not about what you think they would search for, its about what they think. Believe me, they can many times be two totally different things.

Once you have successfully harvested a meaningful keyword list, remove any keywords that are too targeted or not to specific. Also remember that keyword placement is important. Try to put as many keywords as possible in the beginning paragraphs, and of course the title line.

The higher the value of the keyword the more competition you will have. Every SEO utilizes tools similar to the Overture Keyword Suggestion Tool and also know the value of a keyword. The lower the value of the keyword the less competition we will have.
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To get optimal listings in search engine and directory queries, keywords and key concepts must be placed strategically throughout your web pages. To summaries, you need these words and phrases in:

1. Title tags

2. Meta-tags (keywords and descriptions)

3. Headings (if used)

4. Body text, and

Alt-attribute in the image source tags
When online marketing professionals optimize a web site for search engine and directory queries, they should not spend most of their time redesigning the layout (in HTML) or submitting the site to the search engines. Most of their time should be spent on researching, writing good copy that will index well in search engines, and writing thorough, accurate descriptions for directory submissions. Good web copy must contain well-researched and varied keywords and key concepts based on a web page’s topic; accurately reflect the web pages’ content; and be strategically placed throughout a web page as mentioned above.

Most sales and advertising “fluff” should be eliminated.

Here’s an example (and one of our pet peeves). How many of you have seen this scam, “Put your printed brochure on the web!” Print advertising copy contains a lot of “fluff” phrases such as “service that is second to none.” Search engine analysis? “Service” is a stop word in some search engines and will be ignored in a search query. “Second to none?” How many people do you know really search using that phrase? When we are looking for something on the web, we are going to type in exactly the type of product or service we are looking for, not sales and advertising “fluff.”
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More and more people are subscribing to feeds every day and there are millions who are already subscribed. Thus, your ad will reach a very broad range of potential customers with each use of Feed Blaster! Feed Blaster is the first & only submitter that can submit your ads to thousands of feeds within a few minutes!
Post you rads where people read them!

What if you could place your ad into all these feeds ?

Right, that would mean you would have millions of sites linking to your ad – and millions of users reading your message within minutes – and my idea actually works.

You will receive thousands of targeted hits to your website as Feed Blaster places your ad into feeds that match your ad’s category.

This method has never been released to the public before. Very few, if anyone has implemented this.

Features of Feed Blaster

Feed Blaster automatically posts your ad to thousands of feeds – your ad will be right on the screens of millions within 15 Minutes!
Be among the first to use this brand new method of online advertising and dominate the web with your ads!
Feed Blaster will automatically create thousands of links to your website – which will rank your website in a top 10 position!
Receive hundreds of targeted hits to your website every day from the links in the feeds!
Post your ads where people read them!
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In a recent thread at webmasterworld, when asked if members had 10 people to assist promoting their website, what would they do. This interesting question produced the surprising answer by one member that they would have 9 people writing articles and one person linking.

Articles are a great way to get theme related one-way links, linkable content and can be contracted for around $10 per 400 – 500 word article. Prices vary though, and so does the range of qualifications.

Article writing, like link building, is an excellent candidatate for outsourcing, or perhaps more correctly, Outtasking.

Why Outsource?

Oursourcing is great because you can purchase services you need when you need them. You don’t have to worry about meeting payroll, or providing computers, desks or equipment. While a freelancer is researching and writing you can take care of other things.

Often, a freelancer represents a group, allowing you access to the more resources and expertise.

Misconceptions

One of the biggest misconceptions is you can ‘just give it to them’ and it will all be good. Nothing can be futher from the truth. In fact, the more time and effort you put into it, the better the chances of success.

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