It may be Queen, but it is definitely not King and I’ll tell you why. I’m really tired of hearing the virtues of content when all of the search engines put more value on off-site influences. If content really were king and you had ten sites that were all on the same subject, well written and optimized, how would the search engines determine which site was most relevant? One of those sites is going to have to be first and one of those sites is going to have to be tenth. Well, Google found an answer for this and that is off-site influences, specifically link popularity – sites linking to your site. Each site linking to you is a “vote” for your site saying, “this site is about so and so.”

This off-site influence is so strong that sites can rank extremely well for terms that don’t even exist in the site’s copy. If you search “miserable failure” on Google the #1 site is Biography of President George Bush. If you search the copy on the homepage you’ll find that the term “miserable failure” does not even exist on the page. If content is king how can a site rank #1 for a term that doesn’t even exist on the page? Isn’t this telling us that content really isn’t king and that link popularity is really the reigning power?

I have a site that I put up for my mom’s book all about chastity, sex and relationships. The whole book is available to read online either on html pages or pdfs. The content is relevant and beautifully written. Is is #1 for chastity in any of the search engines? No. Why? Because it lacks link popularity.

Content is not King and probably never will be. It definitely helps, but it will never give you the weight in search engines that link popularity does now.

Everyone wants to work from home these days. Who wants to commute to an office and sit in a cubicle when you can be just as productive in your own home wearing what you like without having anyone looking over your shoulder?

Whether it’s in business for yourself or over a high speed connection to the office – work at home is hot – and that’s a lot of work to be had for you as an IT entrepreneur.

But before choosing a logo for your Superfixit5000 van it’s important to get down to some fundamentals and proper planning (the logo bit does come – all in good time). Like any other business a proper plan, some research and the ticking of a few key boxes are what will get your venture off the ground and flying high. Here are just a few:
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There are a number of things a website owner must do for their website to be successful. In order to appease the search engines, websites must grow and develop into a life of their own in a natural way. What the search engines looking for, more specifically, is quality content, and lots of it, updated frequently. Here are some guidelines for developing content for your site.

Every website has a variety of keywords and keyword phrases associated with it. These are carefully selected to entice visitors and bring popularity to the site. The site in turn should be designed around these keywords in order to be relevant and useful to users that come to the website seeking those specific products. These keywords and keyword phrases should be the basis for your content development.

Once you have you keywords in order it is time to start developing content. Writing content does not mean just listing out your keywords over and over again. Content needs to be coherent and useful to readers. Write quality descriptions about your products that inform and also captivate your visitors. Write content about your company that gives readers insight about your company as well as your industry. Continue reading →

Of all the home based business opportunities that you will find on the internet it’s not that often, if at all, that you’ll come across one where you can start making money without having your own product to sell, or without having your own website, or even without having any contacts or doing any marketing whatsoever.

But there is, and for the un-initiated it’s called Joint Venture Brokering.

In more simple terms and cutting through the fancy name Joint Venture Brokering is essentially where you find a product on a site and match that product with experienced marketers who will, and in most cases actually want, to sell the product, making you money from the “brokering” of the sale.

To be a successful Broker you will need to follow some basic tricks which I have outlined for you as follows:-

Trick One: First off, just kick back, relax and make a list of all your favourite hobbies, pastimes, interests and passions. Ask yourself:
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