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SEO experts are constantly telling us about the importance of good quality content and good quality back links from web sites with relevant content. They also tell us that reciprocal links and page rank are of decreasing importance. They then instruct us as to how to go about getting good links by personally contacting other web sites and proposing a reciprocal link! Confusing! As is much of the advice given to prospective site designers.

Personal experience with our own web site has shown that the following is correct and works;

· Content is the key. Lots of it, with constant up dates to it, and it should be well written and informative not just a sales pitch.

· The more pages you can create the better. Upwards of 100 pages will highlight your site as an important one. Sites with only a few pages rarely appear on the first page of search engine results.

· As the site ages its importance will increase. Those who got in early generally outperform the later sites. Google also have an ageing process for links. As these links approach six months old they become of more importance.

· Reciprocal links once gone through the ageing process are still being counted, even with Google’s updated algorithm.
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Essential to the achievement of delegation is the advancement of employees’ self- esteem. The exercise of self-esteem as a motivator is a current phenomenon. In the 1930s the issue was immaterial. Back then, the concerns were money, security and survival – the very things that were in meagre supply. New distinct improvements in the satisfaction of these survival needs have begot a whole new set of drives. Employees have begun to carp about a lack of dignity and respect. With escalating turnover tolls, absenteeism and other forms of alienation and frustration, managers can no longer uphold that workers only care about taking home a paycheck.

1. Delegation empowers subordinates in the organization to grow and thereby compels you to strive for even higher in management. It afford you with more time to take on higher-priority projects.

2. Discover the talents and interests of your people thereby enabling you to delegate more wisely and effectively.

3. Never underrate a person’s capability. Delegate a bit more than what you think the person is adept at handling. Imagine them to succeed, and you will be astounded more often than not.

4. Plainly define what outcome is required, then let individuals exercise their own clever thinking to determine how to reach that objective.

5. Visibly define the bounds of authority that go with the delegated task. Can the person task other people to work with them? What are the spending limitations?

6. Do not avoid delegating something because you cannot give someone the entire project. Let the person begin with bite-sized tasks. After learning and doing that portion, they can take on larger pieces and areas of responsibility.
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Staying motivated for the long haul is both challenging and necessary. We live in a fast-paced society where instant gratification is the norm. We may discover that we need skills and attributes to help us stay positive and on course as we deal with the ups and downs of business. We come to learn that growing a business is a process that requires patience, flexibility, trust, and the ability to deal with uncertainty, among other things.

It is important to note that we can learn new skills and attributes to help us in our business. Entrepreneurship is no longer something someone is just “born to do” instead it is something we learn. Through practice and patience, we have the ability to change what is not working and enhance what is working so that we can successfully grow our business.

Below are 7 ways to stay motivated for the long haul:

Make/Renew your Commitment – Being committed to one’s business venture is essential to staying motivated for the long haul. When we make a commitment to ourselves and our business, we are able to move beyond fears, doubts and insecurities that in the past may have held us back. I know this to be true because I experienced it. I didn’t make a commitment to my business until I was in business for almost three years. I would fluctuate in my commitment depending upon the circumstances. When things were going good, I was committed, when they weren’t, I thought about giving up. It wasn’t until I made a written and verbal commitment to myself that I was going to give this business my all, no matter what, that I began to reap the benefits of being an entrepreneur. What I learned is that when we are most challenged is when we need to be committed the most.

Be Agile/Flexible – Combined with being committed is being agile and flexible. Bill Rancic, winner of The Apprentice reality-tv series was recently a guest on my radio show, The Entrepreneur Hour. He said, “having a business plan is important but being flexible with the plan is more important.” Bill completely revamped his marketing strategy for his cigarsaroundtheworld.com business when his original business strategy wasn’t working. He shared about how we need to leave our egos at the door and just do what needs to be done.

Develop a support network – A support network includes friends, colleagues and family who celebrate our successes and help us through our challenging times. While it is easy to call a support person to celebrate a success, it can be difficult to call and ask for help or express a difficulty. It’s at the moment when we reach out and share our challenges, or ask for help that we begin to experience relief from the problem or challenge, see solutions and recognize the value of the people who support us. The support we receive is as strong as our ability to share the good times and bad.
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