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Before you can embark on the monumental task of writing effective sales letters, there are certain things you have to possess first and it’s not having a deeper vocabulary or the eloquence of a poet. Rather, you need to possess adequate grammar skills (knowing the difference from their and there is a start), knowledge of your target market, and familiarity with sales letters in general. If you have all of those down to pat then it’s definitely time for you to write one yourself.

8 Essential Tips on How to Write a Sales Letter

Tip #1 Establishing Rapport with Your Reader – Start by addressing your reader personally. Rather than writing Dear Madam, go ahead and write Dear Martha. Use “you” instead of “one”, “he”, or “she” when writing the rest of your sales letter. Use a friendly and conversational tone so that a customer won’t hesitate later on to make his inquiries or voice out any of his concerns. And at the end of your letter, sign it personally so that it would truly seem like a private letter between you two than just something that’s mass-produced.

Tip #2 Establishing the Facts Pronto – Your first paragraph – not counting the ones which are made up of greetings and other courtesy lines for your customers – must contain basic information about who you are and why you’re writing to them. By the end of the paragraph, you should have also established your credibility and thus providing them the necessary reason to read more of what you have to say.

Tip #3 Validate Your Claims – The following paragraphs should validate what you have initially claimed in your first paragraph. You can use graphical presentations, statistics, facts from well-established authorities, success stories, and anything else that will let your readers know you’re for real.

Tip #4 Use the Appropriate Writing Style and Approach – Knowing the answer to this will depend greatly on how familiar you are with the wants and needs of your target market. If you are catering to teenagers for instance then they’ll greatly appreciate it if you use simple and hip terms. Speak their language in other words!

Tip #5 Be Careful about Using Graphics – Pictures may speak a thousand words, but they’re not at all easy to download in the Internet. They are better used in direct mail sales letters, but if you’re willing to give them a shot for online use, make sure they’re edited with SEO in mind. Keep them small, reduce their quality without sacrificing image presentation, and provide them with captions.

Tip #6 Make It Unique – Sales letters may use the same formula over and over, but those that are successful will have certain unique features or memorable lines included in their letters. Yours must have one or two of those as well. Making your sales letter unique and original in at least one part of it will ensure that your readers will enjoy better recall of your company’s offers.
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While the main objective for sales letters does not change at all – and that’s to encourage customers to avail of your products and services – there are different types of approaches you can use to make them more effective.

7 Types of Sales Letter You Can Use to Improve Profit Margins

Introductory Sales Letters – This is perhaps the most discussed about type of sales letter in the Internet. This type of sales letter introduces your company to prospective customers. Readers may or may not know about you, but either way, they’re sure not to have bought from you, and your sales letter should tell them why it’s time to change that fact. When writing this letter, keep it as brief as possible because they don’t know you well enough to believe that reading more than one page of your letter would do them any good.

Product Update Sales Letters – This is mainly for old and existing sales customers. The primary thrust of this letter is to let them know about your latest product offerings and how they compare to previous items in your product line. Usually, sales letters of this ilk offer incentives as well for customers to buy during the promotional period. Make sure you include details about the expiration date for the promo period as well as information for ordering just in case they’ve forgotten how already.

Selling Incentive Sales Letters – This type of sales letter is also for old and existing customers. Although you’re not offering them anything new to buy, you’re offering them the chance to purchase old or existing products and services for lower or better rates. There could be discounts, rebates, or other selling incentives. It could be a contest or any other promotion to encourage them to buy more and buy now.
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Sales letters, whether in actual mailed letter or email format, is probably one of the most tedious and annoying means of advertising ever devised. From a customer perspective, getting your physical mail box flooded with flyers and your email inbox stuffed with spam is NOT a good way to start out the day. From a salesman or business owner’s perspective, trying to offer people a product that you KNOW will actually help them becomes more difficult because the public in general is becoming more jaded from all the trash letters being sent out by half baked marketing groups with substandard products. To this end, here are 7 tips from an irritable consumer to give some advice to people making sales letters:

Honesty is the best policy – nobody likes a scammer, with the sole possible exception of the scammer himself and any associates who make a profit alongside his sales. Those “wonderful” people aside, everybody else would rather take a scammer, disembowel him, and hang him from a flagpole by his intestines. So first thing’s first: you want us to read your letters? Shoot straight and don’t hide or lie about facts.

Get to the Darn Point – you’re not writing a novel, are you? It’s a sales letter. Keep it short so you don’t waste our time, and if something can be said in 5 words, why phrase it in 20? Granted, some of those lengthier statements may be intended to amuse us, but if we wanted a quick laugh, we can always just go out and watch a mime getting run over by a truck.

Talk TO your Readers, not AT Them – a lot of letters come across sounding like they’re being delivered from a stage or a pulpit. Talk TO your readers, person to person, not AT them like you’re making a grand speech. Again, if I wanted to fall asleep listening to a speech, I’d just go to church or a corporate meeting at work, or maybe watch TV and look for a politician.
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You don’t need to be a professional copywriter or have a huge vocabulary in order to write a good sales letter. If it’s your first time to write one, all you need to exert is a bit of time and effort and you’ll sure to produce a good sales letter in no time.

7 Things that Distinguish a Good Sales Letter from the Rest

A Good Sales Letter is Easy on the Eye.
Whether it’s an email or an actual letter, reading it must not be difficult for anyone with relatively good eyesight. Firstly, the font size must be at least 11 but no greater than 13 because anything more would take up too much space. Use special fonts only for emphasizing certain points but the main body of your content must still be written in easily understandable font like Times New Roman or Arial. Choice of colors is also important. Use dark ink for light backgrounds and vice versa. This may seem like common sense stuff, but you’d be surprised to know just how many people have continuously violated this rule!

A Good Sales Letter is of Appropriate Length.
There are unwritten rules regarding the appropriate length for sales letters, and they depend on factors like the number of times you’ve already corresponded with your recipient, the objectives of your sales letter, and so forth.

In most cases, nothing more than a one-pager is a must if it’s your first time to contact a prospective customer. You could definitely write more if your reader has indicated an interest in receiving more news and updates from you in the future, but just how much will again depend on what you’re talking about and how well you know your target readers.
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