It may be Queen, but it is definitely not King and I’ll tell you why. I’m really tired of hearing the virtues of content when all of the search engines put more value on off-site influences. If content really were king and you had ten sites that were all on the same subject, well written [...]

I recently received another ‘please help’ email from a gentleman named Ian who runs an adventure company in Tanzania (http://www.betheladventure.co.uk ). Ian was concerned about the effect of a variety of issues including indexing and link dampening, and was desperate for help. Unfortunately, he had read some fairly misleading articles in the past, so he [...]

What Is Organic SEO?
Put in the simplest manner possible, organic SEO is search engine optimization done manually using no black hat methods, no underhand methods and no automated scripting. It is the purest form of optimizing your website for the benefit of search engines, while still retaining interest for your site visitors, and done well [...]

What is “Pay-Per Click”? “Pay-Per Click”, is an easy to understand advertising strategy. There are around 300 million searches at major search engines everyday. This causes 80% of internet traffic. Placing your websites on these search engines is very important in reaching as many potential customers as possible. But in order to be seen [...]